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Then X Ten

THEN X TEN: The Power of the Poster

THEN X TEN celebrates the power of the poster by revisiting the innovative poster commissions of Herman Miller and exhibiting them alongside new works by ten of the world’s leading contemporary image-makers.

Images convey ideas with more immediacy than words, and posters are the ideal format through which to explore complex concepts in a succinct way. As a favoured communication medium in the advertising industry, the poster’s potential to lead the vanguard of design is not always realised, however Herman Miller’s poster commissions throughout the twentieth century displayed a keen understanding that in the hands of visionary designers, posters do more than sell a product – they spark action, elicit emotion, and blur the line between commerce and art.

THEN X TEN invites a new generation of image-makers to take inspiration from Herman Miller poster designs. Ten artists were commissioned to create a unique piece referencing renowned Herman Miller products such as the Eames Lounge & Ottoman and the Aeron Chair. Their fresh take on these design classics are exhibited alongside a special collection of ten archival Herman Miller posters.

THEN X TEN looks to the past to shape the future, celebrates Herman Miller’s commitment to design through the art of the poster, and visually captures the essence of the brand for a new generation.